Traditional competences and textbook knowledge are not enough for a marketing specialist, one must feel the market, understand the needs of consumers, and most importantly, to be able to generate and implement ideas.
International Business Studies are targeted at training such specialists – future leaders, who see the perspectives of global business, are able to communicate in a multicultural environment and know how to organize business on international level.
Today we live in a modern age, which is ruled by emerging inventions, upgrades and technologies. This is a new era, when we actually redesign everything – from social communication to nanotechnologies and artifi cial intelligence. In this era, when everything changes in a tremendous pace, the biggest challenges are raised to business companies, whose competitiveness and business success is determined by the rapid technology installation and innovation creation.